Strategy and AI

Strategy is a decision, not a deck.

I'm a strategist in Grand Rapids. I help organizations make better decisions with AI, not just faster ones, and I write about how they reason and what AI changes about it.

roleStrategist
years10+
essays22
bookMirror or Oracle
basedGrand Rapids
Writing

23 essays

On AI, language and how organizations decide.

Book

Mirror or Oracle

A short book on language, thought and the cognitive organization. In manuscript.

Practice

10+ years

Design, front-end and creative leadership before strategy. I still build what I design.

Based in

Grand Rapids

Michigan. Working with teams anywhere.

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