I'm a strategist in Grand Rapids. I help organizations make better decisions with AI, not just faster ones, and I write about how they reason and what AI changes about it.
23 essays
On AI, language and how organizations decide.
Mirror or Oracle
A short book on language, thought and the cognitive organization. In manuscript.
10+ years
Design, front-end and creative leadership before strategy. I still build what I design.
Grand Rapids
Michigan. Working with teams anywhere.